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I am a behavioral scientist and quantitative researcher with a decade of experience studying how people think, behave, and form perceptions of the world around them. My work sits at the intersection of academic rigor and applied research, translating complex data into strategic insights that inform brand strategy, marketing, and business decision-making.

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I received my Ph.D. in Business Administration (concentrating in Organizational Behavior) from the University of Southern California Marshall School of Business, where I specialized in social cognition, person perception, and organizational transparency. Prior to that, I received my B.A. in Cognitive Science and Psychology from the University of Virginia.

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Currently, I work at MarketCast, a global market research firm headquartered in Los Angeles, where I design and execute brand health trackers and custom studies for major brands across apparel, media, automotive, and public sectors. My work involves everything from survey design and sampling methodology to data analysis and translating findings into strategic recommendations for client teams. I have deep expertise in quantitative research methods, statistical analysis, and data-driven storytelling, and a genuine passion for uncovering what drives human behavior and brand perception.