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I am a Consumer Insights Researcher with a passion for understanding consumers and utilizing research insights to improve people's lives. At heart, I am a Social and Behavioral Scientist who has always sought to better understand the perspectives of others and how they think and behave.

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I received my Ph.D. in Business Administration (concentrating in Organizational Behavior) from the University of Southern California Marshall School of Business, where I specialized in the study of social cognition, person perception, and organizational transparency. Prior to that, I received my B.A. in Cognitive Science and Psychology from the University of Virginia.

 

I have extensive training in quantitative research methods and statistical analysis, as well as experience with qualitative research. I am a firm believer in the value of utilizing mixed-methods research to better understand consumer perspectives and to in turn translate data into actionable insights that drive business growth.