RESUME

MarketCast — Senior Research Analyst

Culver City, CA | March 2024 – Present

• Lead quantitative research programs for major brands across apparel/retail, media/entertainment, automotive, and public sectors, informing creative development, brand positioning, and marketing strategy.

• Drive research studies spanning ongoing monthly trackers to large-scale global studies across up to 18 markets, managing survey design and sampling methodology through data processing, analysis, reporting, and client delivery.

• Ensure methodological rigor and data integrity through QC, troubleshooting, and data validation, including identifying and resolving a critical programming error in a 200,000+ respondent study during soft launch.

• Conduct in-depth analyses and longitudinal trend assessments, partnering with advanced analytics teams on key driver modeling to identify drivers of brand growth and competitive positioning.

• Develop client-facing reports and presentations that translate findings into clear strategic recommendations aligned with business objectives.

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HICA Swimwear — Consumer Insights Researcher

Los Angeles, CA | July 2022 – March 2024

• Leveraged behavioral science frameworks and mixed-method research – including surveys, web traffic analysis, and content audits – to evaluate brand awareness and marketing effectiveness.

• Translated research findings into strategic recommendations for marketing strategy, brand positioning, and product development.

• Developed social media marketing strategy that increased audience reach by 28% and engagement by 20%.

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University of Southern California — Doctoral Researcher

Los Angeles, CA | Aug 2015 – Aug 2021

• Led 20+ research projects examining organizational behavior and consumer psychology, collaborating with interdisciplinary teams across universities.

• Designed 80+ psychometrically validated quantitative surveys and experiments, and conducted statistical analyses to identify patterns in datasets totaling 20,000+ observations.

• Pioneered the department's first large-scale field survey initiative, coordinating multi-researcher survey design across competing objectives and overseeing data collection from 1,200–1,800 working professionals per wave.

• Published in the peer-reviewed Journal of Experimental Social Psychology and co-authored a book chapter on ethics in emerging organizational structures; Awarded Best Paper at the Academy of Management Annual Conference (2019) and the Marshall Doctoral Dissertation Fellowship ($10,000).

• Managed and trained a team of 6 research assistants across data collection, coding, and research workflow.

• Course Instructor for undergraduate Organizational Behavior; Teaching Assistant for MBA Negotiation.

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University of Virginia — Research Assistant

Charlottesville, VA | Jan 2013 – May 2015

• Supported experimental study design, participant recruitment, survey administration, and dataset management across multiple psychology and organizational behavior research projects.