RESUME
WORK EXPERIENCE
HICA Swimwear, Los Angeles, CA
Consumer Insights Researcher
July 2022 – present
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Design research programs and conduct ongoing research on consumer perceptions, brand awareness, market segmentation, and marketing effectiveness
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Leverage various data collection methods to attain a comprehensive understanding of consumers, including content audits, data scraping, surveys, interviews, observational research, and web traffic analyses
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Develop and implement social media marketing strategies to enhance brand awareness, resulting in a
28% increase in audience reach and 20% increase in engagement -
Create reports and presentations, employing data visualizations to effectively showcase key insights and provide actionable recommendations for marketing and product strategy
University of Southern California, Los Angeles, CA
Researcher
Aug 2015 – Aug 2021
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Led and managed 20+ research projects, collaborating with researchers across disciplines and universities
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Quantitative research: designed 80+ quantitative surveys with psychometrically validated measures; conducted in-person and online experimental studies; analyzed datasets totaling 20,000+ responses
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Qualitative research: designed 10+ qualitative surveys; conducted 15+ semi-structured interviews; analyzed data from surveys, interviews, and 50+ meeting transcripts via manual coding and text analysis software
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Published papers and presented research findings to diverse audiences at seminars and conferences
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Managed a team of 6 research assistants and trained them in methods, data collection, and data coding
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Received recognition for one of Best Papers at the 2019 Annual Meeting of the Academy of Management
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Awarded the 2020-2021 Marshall Doctoral Dissertation Fellowship ($10,000) based on strength of research
Survey Coordinator
June 2019 – May 2020
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Co-organized a department-wide multi-source field data collection initiative, coordinating the design and distribution of field surveys sent out to ~1200-1800 working professionals twice a year
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Communicated with researchers to ensure goal alignment, resource management, and timely delivery
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Implemented checks to improve data quality; collected, compiled, validated, and cleaned datasets
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Identified opportunities to streamline the data collection process and trained future survey coordinators
Course Instructor & Teaching Assistant
Jan 2019 – Aug 2021
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Developed and delivered lectures on Organizational Behavior, Leadership, and Negotiation
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Designed syllabus; facilitated class discussions; evaluated students’ understanding of the subject matter
University of Virginia, Charlottesville, VA
Research Assistant
Jan 2013 – May 2015
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Managed end-to-end recruitment process: recruited, screened for eligibility, and scheduled participants
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Assisted in designing studies; administered surveys; debriefed participants; coded and managed datasets
EDUCATION
University of Southern California, Los Angeles, CA
Ph.D., Business Administration (Concentration: Organizational Behavior)
August 2021
University of Virginia, Charlottesville, VA
B.A., with Distinction, Cognitive Science and Psychology
December 2013
SKILLS
Survey Design, Experiments, Statistical Analysis, Quantitative Research, Qualitative Research, Market Research, Data Visualization, Qualtrics, Excel, PowerPoint, Canva, SPSS, STATA, R, LIWC, Google Trends, Google Analytics
Updated 01/22/2024